Starbucks is a star: setting example by his ethical behavior
Starbucks corporation is an American coffee company and coffeehouse chain.Current CEO of Starbucks Kevin Johnson who is quite conscious about conducting the business in an ethical manner.I was delighted after researching about this company whether it is ethical or unethical.
The company is sweet like its coffee.
Many companies are running for profit maximization and neglecting the consequences and impact it is creating on society.But Starbucks is shining and following different ethical aspects which is good not only for the society but also for the company.They are not the one who is extracting profit at the cost of the society,employees,workers etc.
What are the ethical aspects they are highlighting:
Starbucks social responsibility is based on three pillars :Community,Ethical sourcing and the environment.It donates 0.05 to 0.15 dollar per transaction to the non-profit partner.It also pledged to hire at least 10,000 veterans and military by 2018.It is also focusing on diversity and inclusion on the workplace.It is also providing employment to youths.Starbucks strategies are little bit different as it considers planet as the most important business partner.It is also engaged in recycling and conserving water and energy.It is trying to be environment friendly which creates a positive image in the minds of public.
According to the study 93% of people are having a positive view towards Starbucks.The employtees turnover rate is also low and the employees working there are also happy.
These CSR(Corporate Social Responsibility) is increasing the reputation of Starbucks in the market.
I would be glad if you will comment on this company which is so ethical in nature
#Its Really awesome..... π
ReplyDeleteGlad to know their journey and hope it does more in future.
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ReplyDeleteThats a good read so far! Amazing content.....so imformative. Good to learn that these days some businessman follows their ethics and protective for their society and environment
ReplyDeleteSuper view
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